We are The Fresh Collective: A community of womxn food entrepreneurs. Join us for this conversation - we know it's gonna resonate.
Storytelling on Instagram: Using Words + Visuals to Tell Your Story, feat:
Joy Wilson, aka Joy the Baker. 3-time cookbook author; owner, The Bakehouse (@joythebaker, @drakeoncake, @thebakehousenola)
Tzurit Or, pastry chef; owner, Tatte Bakery (@tattebakery)
Cara Livermore, Founder and Editor, Chickpea Magazine
Fresh Collective founders Maggie Battista and Leigh Belanger will moderate a conversation on telling your personal or business story using social media, with a focus on Instagram. We'll hear from womxn with the best IG games in the biz about how they've harnessed the app to build their audience and their brand.
Whether you own a brewery or a restaurant, a print publication or a packaged snack, you're likely using IG as one of your marketing tools. How it works for you and your business is a big conversation, and we're diving in, with questions like:
How did you decide what on the look and feel of your feed and how does that serve your business?
How much of your marketing happens with Instagram?
Are there other tools that are more important?
How do you decide what to post, and importantly, what not to post?
Before the conversation, we're having a cocktail party! Our social hour will be semi-structured so that guests can meet each other and talk about what motivates and challenges them in their lives as food entrepreneurs. Tickets include a glass of natural wine or a craft beer, and a bunch of apps.